Copywriters aren’t one size fits all, different businesses need different things from their words. Devon Business Directory lists five, each with a distinct focus, listed here in alphabetical order rather than any ranking. Copywriters in the Southwest include Contented UK, Countdown Creative, Dan Perrin Copywriting, JAB Communications and JJ Cresswell, “Your Wordsmith Wingwoman.”
Firstly, what is copywriting? It is the art and science of crafting written content that persuades or motivates a target audience to take action. It covers a wide range of formats, from advertising copy and social media posts to newsletters and search engine optimised blog content, and good copywriting works by aligning words with strategic goals, whether that’s a short tagline that grabs attention or a longer article that builds authority. For businesses, that might mean SEO copywriting to improve visibility, brand copywriting to shape a consistent tone of voice, or PR and thought leadership content that positions a business owner as an expert in their field.
Read more about copywriting in this article, Unlock The Power Of Copywriting Services In Exeter: A Guide For Local Businesses.
Contented UK is led by Phil Seeva, a copywriter with 30 years in the communications industry whose clients have included Sky TV, Timberland and Plymouth Gin. The company handles website copy, blogs, e-newsletters, press materials, brochures and company reports, and Phil has also worked as a podcast producer and speechwriter. “These days, if brands don’t have good content, they don’t have a voice, and if they don’t have a voice, they don’t have a personality,” he says.
In the interest of transparency, this list includes Countdown Creative, the company behind Devon Business. Founded in 2020 by Al Gibson, a journalist, editor and publisher, Countdown Creative brings a journalistic approach to business content, using the “They Ask, You Answer” method to target what readers actually want to know and maximise relevant keywords for a client’s field. Read more about how Countdown Creative helps Devon businesses grow online.
Dan Perrin Copywriting, based in Exeter, specialises in social media posts, web copy, blogs and copy-editing, with a focus on quality copy that strengthens a brand’s message and image.
JAB Communications is led by Helen Morgan-Parra, a Chartered Marketer, and offers digital marketing solutions for SMEs and organisations across the South West and West Midlands, with experience spanning local authorities, the private sector and not for profit clients.
JJ Cresswell is headed by Jasmine Cresswell, named Women Entrepreneur Award 2023 by The Best Vendor. Supporting clients since 2015 in the automotive, tech and conservation sectors before the company formally launched in 2019, the team covers SEO, social media, web development, design and business strategy. “Every business needs engaging articles, sizzling social media content and a high performing website that works,” Jasmine says.
Explore the full Copywriters category on Devon Business Directory to find the right fit for your business, and if you run a copywriting business in the Southwest not yet listed, you can submit a free listing too.
Devon Business
We support local entrepreneurship and help companies get noticed in the Southwest of England. Our Devon Business Directory lists local service providers and highlights businesspeople across the region. We blog about businesses that are making a difference, recognising business leaders and sharing success stories. We also look at marketplace trends and ways to increase productivity.
