Matt Walton is a technology and business leader with more than 30 years’ experience in digital transformation, marketing and technology. Raised in Devon, he has held senior roles including Chief Technology Officer, Head of Digital and Transformation Director, working with major organisations including M&S, Sainsbury’s, BP, Virgin and Vodafone. He is the founder of independent rock collective Good Vibes Rollercoaster, where he applies his experience of branding, digital strategy and audience development to building a global music project with strong roots in Devon and the wider South West.