Markets change. Customers change. Competitors change – Marketing on Trend tells us more:
South Hams-developed initiative offers Devon businesses a free opportunity to assess business and brand health, competitiveness, and future readiness.
Business owners are being invited to take part in the launch of the new Business & Brand MoT Health Check™, a free South Hams-developed initiative designed to help West Country organisations assess business and brand health, competitiveness, and future readiness.
Business owners across the West Country and especially Devon are being encouraged to take a fresh look at the health of their organisations following the launch of a new free business assessment initiative designed specifically for local businesses.
Marketing on Trend™ (MoT), developed in the South Hams by leading, award-winning business and marketing strategist, Brian George through The GG Workshop, aims to help businesses across Devon assess their current business and brand health, competitiveness, and future readiness.
The launch comes at a time when, following the recent ‘Breathing Space’ Budget, many business owners continue to face growing pressures including rising costs, changing customer behaviour, increased competition, and ongoing economic uncertainty.
According to Brian George, whilst most organisations routinely monitor financial performance, compliance, and operational activity, relatively few take the opportunity to objectively review the business itself.
“Of course, whilst most managers are understandably busy keeping their business moving, the challenge becomes finding the time to properly reflect and review whether the business remains as visible, relevant, competitive and future-ready as it needs to be.
Markets change. Customers change. Competitors change. Businesses that regularly reflect, review and adapt are often the ones best positioned to thrive over the longer term.”
The new Free MoT Health Check™ has been designed to provide a quick, practical snapshot of business and brand health and future readiness.
Taking approximately three minutes to complete, the Free Health Check explores key areas including business direction, customer understanding, competitiveness, sales and marketing effectiveness, customer delivery, and preparedness for future change.
Participants receive a personalised Initial MoT Review, highlighting initial observations, areas that stand out positively and opportunities that may benefit from further consideration.
Unlike traditional audits, consultancy reviews or online scoring tools, Marketing on Trend™ has been designed to be user-friendly, practical and to provide an independent and constructive perspective without obligation or commitment.
“We’re not trying to tell business owners how to run their businesses,” added George.
“The objective is simply to provide an opportunity to reflect and review. Sometimes the most valuable thing a business owner can receive is an independent perspective that confirms they’re moving in the right direction or helps identify opportunities that might otherwise have gone unnoticed.”
George believes Devon businesses have shown remarkable resilience over recent years but says many are now operating in a highly challenging environment that continues to evolve at pace.
“Devon has always been home to innovative, determined and adaptable businesses. The purpose of the Brand & Business MoT isn’t to focus on what’s wrong. It’s to help organisations understand what’s working, what may need attention and where future opportunities may exist.”
Initially focused on supporting businesses throughout the South West, the free MoT Health Check™ is now available online.
Business owners wishing to take part can access the assessment at:
www.grocerygurusworkshop.co.uk
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Guest Contributor
Devon Business accepts voluntary contributions from writers / Public Relations Companies who have positive news to communicate about the marketplace in the Southwest of England.
