Marketing in 2025 isn’t just about being visible on Google, it’s about being visible everywhere, says
Steve Pailthorpe, founder and CEO of Iconic Digital. This is the message London-based marketing expert, Steve Brought to the South West as keynote speaker of Rediscover Business 2025 in Exeter.
During his talk, Steve unpacked his powerful 7 Step Marketing Chassis. This is a repeatable, scalable system to help businesses attract, convert and retain customers with precision.
Steve is a serial entrepreneur and one of Europe’s leading performance marketing experts. His framework has helped countless businesses build strong, sustainable marketing systems that actually deliver results. He spoke at Rediscover Business 2025 on 12th and 13th September hosted by KingdomBiz.
Why SEO is now ‘Search Everywhere Optimisation’
In this short clip, Steve explains why search engine optimisation isn’t just about Google anymore: “It’s not search engine optimisation anymore, it’s search everywhere optimisation.”
Discover how to position your business so you’re visible wherever people are searching — whether that’s Google, Bing, YouTube, ChatGPT, or emerging AI platforms.
Steve shares practical tips on setting up Bing Search Console, using tools like AnswerThePublic, and creating content that answers real customer questions.
The 7 Step Marketing Chassis
At the heart of Steve’s system is one core foundation: your website. This is your digital HQ, the centre from which all marketing flows. Around that, his 7 Step Marketing Chassis provides a roadmap to grow your business:
1. Search Engine Optimisation (Search Everywhere Optimisation)
SEO isn’t just about Google rankings. It’s about being found on YouTube, LinkedIn, Amazon, Bing, voice search and beyond. Visibility is everything.
2. Paid Search
Pay Per Click (PPC) ensures you show up instantly when people search for what you offer. Success here depends on knowing your numbers: cost per lead, cost per acquisition, and lifetime customer value.
3. Paid Social
On platforms like Facebook, Instagram, LinkedIn or TikTok, you need content that stops the scroll. Paid social helps you interrupt, inspire, and engage.
4. Content Marketing
Blogs, videos, podcasts, downloads, and lead magnets build trust and authority. Businesses with brand fans grow significantly faster — and content is how you create them.
5. Email Automation
Follow-up is where most businesses fail. Automated workflows and sequences help nurture leads, build relationships, and guide prospects toward a decision.
6. Remarketing & Retargeting
Most people won’t buy the first time they see you. Retargeting gives you a second, third or even eighth chance to convert, keeping your brand top of mind.
7. Digital PR
Credibility matters. Guest articles, podcast interviews, influencer partnerships and media coverage all strengthen your authority and reputation.
Why this matters for your business
As Steve puts it: “If they can’t find you, you don’t exist. If they don’t understand you, they won’t buy. If you don’t follow up, they’ll go cold.” The 7 Step Marketing Chassis is a practical, proven framework to help businesses thrive in today’s competitive landscape.
Visit stevepailthorpe.com to find out more about the 7 Step Marketing Chassis along with other FREE resources to help your business grow, including articles, podcasts and audio books.
Al Gibson
The founder of Countdown Creative, Alistair Gibson is an expert communicator who has learned how to harness principles of traditional journalism with the power of today’s digital media platforms. He has lived in Devon for 15 years and worked in Plymouth and Exeter.
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